Archive for March, 2010

Why Illegal Downloading of Digital Content Is Good | Video Army

March 31, 2010

Illegal downloading is forcing the music, movie, publishing and other entertainment and information sources to adapt to the new technology. Most importantly it’s making content more affordable and accessible.

The problem is that big media companies are fighting this change instead of embracing it and riding the wave to the new era of distribution. Hounding fans, gathering lawyers to fight impossible battles, and doing everything in their power to clutch on to the old system. The system is bad, the people have spoken, it’s time to move on.

After all, how bad is illegal downloading anyway?

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My latest blog post, what do you think?

Posted via web from VA Business & Finance Blog


What Homeless People Can Teach You About Advertising | Video Army

March 30, 2010

Posted on March 29, 2010 by CJ Bruce // View Comments

We are bombarded by hundreds of advertisements a day and when it comes down to it, most of them want our money. People on the street asking for money are operating in a similar way. What separates the winners from the losers? It’s all about how you ask.

The range of questions varies. Do you have any spare change? I need a dollar for XYZ. I just got laid off/fired/divorced/discharged. Need money for food/beer/drugs.

These are the common questions that get lackluster responses at best and usually a reactionary “I don’t have any”. Advertising for your business works the same way.

As your potential customers work their way through life online and offline they are constantly being presented with products, requests, deals, sales, bonus packages, limited time offers and unbeatable deals! What can you do to separate yourself from the pack? Capture their attention and provide value.

The other day I was walking down the boardwalk in Venice and a guy stopped me. He said “I can tell you how old you are, where you are from and when you will die for a dollar”. I was like “All that for a dollar?”. I gave him a buck just to see how this would work. Then he says, and I’m paraphrasing, “You’re as old as the universe, born from creation and will never die because your energy will live on outside of your physical being.” He got me.

The point is that by using that approach, he stood out from everyone else and was actually able to capture my attention. That’s the biggie, capturing the attention of your target audience in the midst of thousands of others trying to do the same. While he didn’t answer the questions in the way I thought, it entertained me and my friends which was worth a dollar.

What are you doing to separate yourself from the competition? Do you have an interesting story about how you cut through the clutter? Or a story about how someone cut through to you? Share your experience in the comments below.

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Category : Tactics

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Clients Say Shops Are Too ‘Reactive’ | AdWeek

March 17, 2010

Clients Say Shops Are Too ‘Reactive’

Poll finds execs concerned that agencies aren’t proactive enough

March 15, 2010

– Andrew McMains


The complaints are all too familiar, but a new poll of client executives finds that agencies still aren’t proactive enough and need to make more of an effort to grasp the business challenges that clients face.

Asked to identify their top sources of frustration with agencies, the execs pointed to “more reactive than proactive” above all else, followed by “poor communication,” “not understanding our company’s business” and “insufficient creativity or originality.”

Among the words of advice they offered in response to another question were “act as a partner, not only a provider,” “try to become more knowledgeable about the product category than your client,” “talk less” and “make sure you have the required expertise in the industry that you care selling to.”

Some 327 marketing execs took the poll, which research company Ad-ology conducted online in January. The resulting report, “Attitudes on Agencies,” probes everything from the top factors that marketing leaders consider when selecting shops to how their marketing budgets will likely change this year.

Fifty percent of the respondents expect their budgets to grow in 2010, though 21 percent of those projected an increase of just 1 to 5 percent. Another third of the sample said their budgets would be flat, and 17 percent said they’d be down compared to 2009.

This year, respondents plan to spend more on digital marketing and customer relationship management efforts and less on trade shows, conferences and promotions.

When asked which types of ad efforts will likely receive more funding, the execs pointed to social media initiatives, direct marketing, online video and mobile marketing, among others.

Cost considerations aside, marketing leaders cited creative capabilities as the top factor in selecting an agency, followed by the caliber of past work, an understanding of their consumers, category experience and responsiveness.

Ad-ology lead analyst Michelle O’Brien declined to identify the companies represented in the survey, but the sectors they operate in include retail, banking, healthcare, technology, entertainment, travel and automotive.

This was Ad-ology’s first such survey of client sentiments about agencies, and the Westerville, Ohio-based company plans to conduct the poll annually going forward, according to O’Brien.

Posted via web from VA Business & Finance Blog


March 4, 2010

I Love Blogging!

March 4, 2010
Blog, blog, blog that’s all you ever talk about.

Posted via email from So You Think You Can Post